COREADS / Policies & agreements
Advertiser & publisher terms
Terms governing CoreAds accounts, advertising campaigns and publisher participation.
Common terms apply to both advertisers and publishers, with specific obligations for each role.
Campaigns, placements, prices and payment conditions are agreed in writing before activation.
Each party is responsible for its content, authorisations, data handling and compliance with the agreement.
Parties, scope and agreement
These terms govern the provision of CoreAds services by MDD Impact Srl, via Adeodato Ressi 12, Milano, Italy, VAT number IT14373450965 (CoreAds), to business advertisers and publishers. An advertiser commissions advertising campaigns; a publisher makes approved websites and placements available for advertising. A user acting in both roles must comply with the obligations of each role.
Visiting the website, trying a preview, opening an account or sending a request does not by itself book inventory, authorise a charge or launch a campaign. These terms must be read with the accepted proposal, the advertising policy and any expressly agreed service-specific conditions.
These terms form part of an agreement when expressly accepted or incorporated into an accepted written proposal. Individually agreed conditions prevail over these general terms only for the matters they expressly regulate; mandatory law remains applicable. Account registration alone does not establish a paid campaign or a publisher revenue entitlement.
What a campaign proposal must cover
The written proposal is the place to define what is being purchased. Availability and feasibility are assessed for the requested audience and period; examples on the website are not an inventory reservation.
- Advertiser and contracting entity; authorised contacts and any agency relationship.
- Objective, editorial audience, geography or device restrictions where supported, eligible placements and any specific publisher commitments.
- Creative assets, destination URLs, review requirements, start and end dates, time zone and the process for changes.
- Pricing model, currency, budget, taxes, invoicing and payment conditions, measurement basis and treatment of cancellations or undelivered activity.
Acceptance and activation
A campaign requires written agreement on its material conditions and approval of its creative and destination. Any financial or account prerequisites must be satisfied as set out in that agreement. Only an authorised operational confirmation establishes that the campaign is ready to start.
Requested dates depend on timely delivery of complete materials and completion of review. If a requested start is no longer feasible, the schedule must be discussed rather than assumed to have shifted automatically.
Creative materials and rights
The advertiser must have the rights and permissions needed for every image, logo, text, trademark and other material supplied, including permissions relating to identifiable people. Claims must be accurate, supportable and consistent with the destination.
For the agreed campaign, the advertiser grants CoreAds and participating publishers a non-exclusive licence to reproduce, technically adapt and display the supplied materials solely to review and deliver the campaign. This licence lasts for the campaign and any legally required record retention; it does not transfer ownership or permit unrelated promotional use.
Follow the asset requirements shown in the relevant upload workflow. A publisher’s approved layout can change the presentation of the ad; it does not authorise unsupported claims, alteration of the destination or removal of advertising identification.
Landing pages and prohibited behaviour
The advertiser is responsible for its destination, fulfilment of the advertised offer and the information and consent required on its own website. Creative claims, prices, intellectual-property evidence, prohibited destination behaviour and review requirements are detailed in the advertising policy.
Review, rejection and remediation
CoreAds may ask for evidence supporting a claim, ownership, authorisation or the suitability of a destination. Approval is specific to the materials and context reviewed; it is not legal certification of the advertiser’s business.
Materials that fail the applicable requirements may need correction before activation. A live ad may need to be paused if a safety issue, misleading claim, rights complaint or policy violation is identified. Where practicable, the advertiser should receive the reason and a route to provide corrected material or relevant evidence.
Delivery, audience and availability
Developers, Creators and Tech Professionals describe editorial contexts. They do not promise the identity, employment, purchasing intent or conversion behaviour of every individual reader. A particular publisher, placement, volume or exclusivity must be stated in the accepted agreement to form part of the campaign commitment.
Delivery can be affected by eligible inventory, publisher availability, devices, browser restrictions, consent choices, technical interruptions and creative suitability. Clicks, leads, sales, return on investment and other business outcomes are not guaranteed unless a specific enforceable commitment is expressly agreed.
Measurement and reporting
The proposal should identify the billable event, reporting source, time zone and treatment of invalid activity. A request, rendered impression, viewable impression, click and conversion are different events; they must not be treated as interchangeable.
Publisher and advertiser tools can report different figures because of filters, attribution windows, time zones or browser behaviour. Raise a discrepancy with the campaign reference, period and supporting information so it can be investigated. Do not send identifiable visitor records when aggregate evidence is sufficient.
Public previews and publisher demonstrations do not establish billable campaign results. Conversion measurement or an external analytics integration requires a separate, approved configuration.
Pricing, invoicing and payment
Currency, applicable taxes, billing entity, invoice details, payment method and due dates must be confirmed in the written proposal. The website does not establish a universal minimum budget, credit facility or payment deadline. An enquiry form is not a payment instruction.
Budget increases and additional purchases require authorisation from the advertiser’s designated contact. Treatment of unused funds, credits, invalid activity and billing corrections must follow the accepted agreement and applicable law.
Changes, pauses and cancellation
Request changes through the agreed contact route, identifying the campaign and desired effective time. A request to pause or change an ad is distinct from confirmation that the change has taken effect. Already delivered activity and work expressly commissioned may need to be reconciled under the agreement.
Cancellation notice periods, rescheduling, make-good activity, credits and refunds must be agreed for the campaign. If delivery cannot proceed as agreed, the parties should document the issue and the remedy rather than presume a replacement campaign or automatic extension.
Data protection and confidentiality
Each party must comply with the obligations applicable to the data it handles. Do not submit sensitive personal data, unauthorised customer lists or covert tracking code as creative material. Any processor relationship or transfer of personal data requires the appropriate agreement and safeguards before that processing starts.
Use non-public proposals, access information and campaign information only for their agreed purpose and share them only with authorised people who need them. Public use of an advertiser’s name or campaign results as an endorsement or case study should be agreed separately.
Publisher eligibility and placements
Publishers must own or be authorised to manage each submitted website and advertising placement. Participation requires invitation, site review and written acceptance of the applicable commercial conditions. Approval of one site or placement does not extend to other properties.
Site admission, editorial requirements, traffic quality, disclosure and installation requirements are set out in the publisher and placement rules. The publisher is responsible for implementing the approved configuration and promptly reporting material changes to ownership, content or integration. Each publisher retains responsibility for its own editorial and passback content and the rights needed to display it.
Traffic quality and advertising transparency
Publishers must not generate or procure artificial impressions or clicks, use bots or click exchanges, incentivise interaction without express approval, or interfere with measurement and fraud controls. They must cooperate with proportionate investigations and provide relevant aggregate evidence. Visitors must be able to recognise advertising and access the disclosures required by applicable law.
Publishers must provide appropriate privacy information and obtain consent before using technologies for which consent is required. Advertisers and publishers must not send personal data in placement identifiers or URL parameters unless expressly agreed and lawfully supported.
Publisher compensation and reconciliation
The publisher agreement specifies eligible inventory, the remuneration model, currency, any revenue share, taxes, invoicing requirements, payment schedule and any threshold. No fixed revenue, fill rate or minimum volume is promised unless expressly agreed. Dashboard estimates are provisional until reconciled under that agreement.
Invalid or duplicate events are excluded from payable activity. Any adjustment must be supported by a stated reason and relevant evidence; the publisher may contest it through the agreed contact channel. An investigation does not automatically forfeit unrelated, undisputed compensation. Amounts validly accrued remain subject to settlement after termination.
Any exclusivity must be expressly agreed, identifying the affected inventory, scope and duration. Joining CoreAds does not imply exclusivity across the publisher’s entire domain.
Breach, suspension and termination
A party identifying a material breach must notify the other party and request correction within a reasonable period appropriate to the issue, unless immediate action is required by law or necessary to prevent fraud, security harm or unlawful advertising. Restrictions must be proportionate to the affected activity. CoreAds provides the reason and a route to contest or remedy a restriction, except where disclosure is legally prohibited or would compromise an investigation.
Either party may terminate for an unremedied material breach in accordance with applicable law. Ordinary termination and notice follow the written agreement. On termination, campaign delivery and placement use cease as agreed, outstanding accounts are reconciled and confidential information is returned or deleted subject to legal retention obligations.
Problems, responsibility and disputes
Report a suspected error, rights issue or unsafe ad promptly with the relevant reference and evidence. The parties should first clarify the facts and the remedy provided by their agreement. Urgent safety action may be necessary before a full investigation is complete.
Each party is responsible for breaches attributable to it under applicable law. Nothing in these terms excludes liability for fraud, wilful misconduct, gross negligence or any liability that cannot lawfully be excluded. Italian law governs the agreement, without prejudice to mandatory protections applicable to either party. In the absence of a valid separate jurisdiction agreement, jurisdiction is determined by the applicable rules.
Version, amendments and contact
The version date identifies these terms. The parties retain the version incorporated into their agreement. Subsequent website amendments do not automatically change an existing agreement. Material changes must be communicated and accepted where required by law or the agreement. Invalidity of one provision does not affect the remaining provisions where the agreement can lawfully continue.
Contact CoreAds using the form on the Contact page for contractual questions, complaints or notices, identifying the business and the campaign or placement concerned. Publisher and placement rules cover site admission and integration; advertising policy covers creative and destination requirements. Personal-data processing is described in the privacy policy.
Need clarification about a specific request, campaign or placement? Include its reference when you contact us.
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